Introduction
Particular Audience ("PA", "we", "us") provides the DiscoveryOS platform, including Adaptive Transformer Search, Merchandising, and Retail Media capabilities. This policy details how we handle data when you install our App on your Shopify store.
Information We Collect
A. From the Merchant (You)
- Account Info: Name, email, store URL, and Shopify Plan details.
- Technical Logs: IP address, browser type, and dashboard usage analytics.
B. From Your End Users (Shoppers)
We process behavioral data to power features like Adaptive Search, Personalization, and Automated Bundling.
- Device Information: User-Agent, Device ID.
- Behavioral Data: Search queries, product views, "add to cart" events, and transaction history.
- Retail Media Interaction: Impressions and clicks on Sponsored Products.
How We Use This Information
- Service Delivery: To index your catalog and render search results, recommendations, and bundles in real-time.
- Retail Media Network (RMN): To match advertiser demand with your onsite inventory. Note: End-user data used for ad targeting is pseudonymized/hashed.
- Optimization: To train our transformer models (e.g., associating "summer" with "sandals" based on aggregate click data).
Data Sharing & Third Parties
We do not sell raw personal data. We may share data with:
- Advertisers (RMN): Aggregated or hashed performance reports (e.g., "1,000 impressions on Keyword X").
- Sub-processors: Cloud hosting providers (e.g., AWS/Google Cloud) strictly for infrastructure.
Data Retention
We retain data for the duration of your installation. Upon uninstallation, data is deleted or anonymized within 30 days, or as required by Shopify’s mandatory webhooks (GDPR erasure_request).